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Marketing: Theory, Evidence, Practice By Byron Sharp
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- Sales Rank: #1186220 in Books
- Published on: 2013-01-27
- Original language: English
- Number of items: 1
- Dimensions: 8.10" h x 1.10" w x 9.80" l, .65 pounds
- Binding: Paperback
- 656 pages
From the Author
For years, marketing executives have been asking me for an introductory textbook that reflects modern knowledge about marketing. One that isn't filled with myths and academic theorising.Well here it is. Our first version, published by Oxford University Press.I hope you enjoy it. I hope you finally have a book that you can give to new staff members.
About the Author
Byron Sharp, Professor of Marketing Science, University of South Australia and Director, Ehrenberg-Bass Institute.
Author of "How Brands Grow".
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